A decade ago, farmed Atlantic salmon replaced tuna as the most popular fish on North America's dinner tables. We are told salmon is healthy and environmentally friendly. The reality is disturbingly different. Investigative journalists Douglas Frantz and Catherine Collins document how the industrialization of Atlantic salmon threatens this keystone species, endangers our health and environment, and lines the pockets of our generation's version of Big Tobacco. And they show how it doesn't need to be this way.